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scholarly articles on sports marketing

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United States Sports Academy Nevertheless, studies on impact of image congruence on consumers' attitudinal and…, In advanced societies, lifestyles are increasingly sedentary, and it is important to identify strategies to help people acquire healthy habits, such as exercise. NCAA Faculty Athletics Representative (FAR) One Academy Drive There are four broad categories that provide practices most fruitful for adoption: (1) Fan Experience; (2) Ticketing; (3) In-Stadium Food and Beverage; and (4) Tailgating. Practical implications are addressed for better utilizing social media to promote women’s sports and maintain gender equity in media coverage. International Journal of Sports Marketing and Sponsorship Issue(s) available: 85 – From Volume: 1 Issue: 1, to Volume: 21 Issue: 4. Many owners and organizers of MSEs have gradually institutionalized the governance of sporting…. To sponsor something doesn't mean simply to appear with one's logo on the shirts of a football team or on the board around the playingfield. Dr. Lorenda Prier The purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events. *Corresponding Author: ABSTRACT Mark Mitchell, DBA Family respondents, those indicating a membership size of three or more, had higher expectations of service quality, lower club evaluations of service quality, and thus higher negative service quality gaps than nonfamily respondents (membership size of one or two). Issue 2 2020. Search.

ABSTRACT She received her Master’s degree in Sport Management from Morehead State University, KY. (, Brooklyn Hesterberg is an undergraduate Sport Management student of Morehead State University. The evaluation is a comparison of family and nonfamily subgroups within junior executive membership categories. Issue: 4. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of…, Transformative marketing provides a way to encourage positive behaviors. In general, the schools’ official website still maintained an accepted coverage proportion toward both genders without heavily gravitated toward men’s teams. The purpose of this research was to test the influence of consumer knowledge management on attitudinal and behavioral loyalty through service quality and psychological involvement. 6, pp. Despite this, there are few mainstream marketing journals willing to publish manuscripts on sports marketing. ABSTRACT To rent this content from Deepdyve, please click the button. From Volume: 1 Sponsorship is the most frequent topic for sport marketing papers, followed by general research and research on fans, spectators, and participants.

D. This article takes a point/counterpoint approach to the topic of paying athletes and may have potential implications/consequences for college administrators, athletes, and coaches. Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility. The study examined if there was equal coverage between men’s and women’s basketball programs on the athletic department’s webpages and social media websites. 517-535. Efforts to limit women's sport activity continued as they became more involved in competitive sports. Survey respondents provided expectation levels and club evaluation levels on a 5 point Likert scale and a resultant gap was also utilized in analysis. Coastal Carolina University The findings indicated that there was slightly more men’s coverage than women’s (53% vs 47%). Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. This research addresses age based price incentives in private golf courses in South Florida. Professor of Marketing Visit to discover the latest news and updates, Answers to the most commonly asked questions here, (Associate Professor of Marketing, Department of Economics and Marketing, Western Kentucky University, Bowling Green, Kentucky, USA). Category: Marketing. How They Play: Studying a Pick-Up Basketball Game. Sports currently represents the eleventh largest industry in the USA.

Despite this, there are few mainstream marketing journals willing to publish manuscripts on sports marketing. Submitted by: Richard C. Bell, Ed.D., J.D. The article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run.

This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in…, Sporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. The author classifies the articles into 18 categories. Search across a wide variety of disciplines and sources: articles, theses, books, abstracts and court opinions. Issue 4 2020.

In others, these practices are intuitively a good strategic fit but no organization has been identified as yet to implement the strategy. He currently works as Director of Fitness and Training for LA Fitness in Lexington, KY. ( The service quality components of the survey instrument were selected from the SERVQUAL scale for measuring customer perceptions of service quality (Parasuraman, Zeithaml, & Berry, 1988). You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. The aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement. By exploring the new aspect of star power, this study…, This study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the…, Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama…, This research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e.

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